Jennifer Vogel talks with the co-author of the new book “Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers” Rebecca Brooks.
Rebecca is the Founder and CEO of market research consultancy Alter Agents. She says that “shopper promiscuity is on the rise, but market researchers are struggling to find insights. They are trapped in a framework defined by Brand Narcissism.”
Join us for this live conversation.
Check out the book here: https://lnkd.in/gWT32TFK

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