Most marketers play it safe. These two don’t.

In this premiere episode of Reed Between the Lines, I sit down with Adam McQueen and Grayson Ottenbreit from Klue — two marketers who’ve turned B2B content into something people actually want to watch. And no, that’s not an exaggeration.

From a surprise invite to be on the show to the behind-the-scenes of their viral hit Klueless, this episode is packed with real stories, smart tactics, and a lot of laughs.

Press play to discover:

• How Klue built a culture that rewards creative risk-taking
• What it really takes to get executive buy-in on non-traditional ideas
• The story behind Klueless, a parody-meets-product mini-film that makes B2B fun (and effective)
• Why marketers need a system to fuel creativity, not just ideas
• The creative process behind Coffee & Compete, and how to use video to build an audience and a pipeline

If you're trying to do brand marketing that doesn’t get ignored, this one’s for you.

⬛ Get started with Goldcast: https://bit.ly/42bgdJo
⬛ Follow Adam on LinkedIn: https://www.linkedin.com/in/adam-mcqueen-%F0%9F%94%8E-032a5b10b/

⬛ Follow Grayson on LinkedIn: https://www.linkedin.com/in/graysonottenbreit/

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(00:00) Welcome to the Show

(01:47) Pitching a Bold Idea Directly to the CEO

(07:05) Earning Creative Freedom Without a Marketing Resume

(11:15) How a Ridiculous Skit Landed Grayson the Job

(14:54) Why Reposting Content Actually Works

(19:18) Behind the Making of Klueless

(25:20) From Script to Screen: Klueless Creative Process

(30:49) Premiering a B2B Skit to Live Customers

(36:03) Why Using Employees Makes Content More Relatable

(42:40) Scaling Video with a Tight Process

(49:57) Klue’s Newsletter Strategy for Audience Growth

(55:44) How Klue’s Team Scales Weekly Video Content

(01:00:24) Posting by Persona to Boost LinkedIn Reach

(01:04:55) Unreleased Projects + Bold Ideas They're Cooking

(01:09:25) How to Pitch Bold Ideas Internally