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Ep 739: TA's Challenges and Priorities for 2026

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Manage episode 514339975 series 2972924
Content provided by Matt Alder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Alder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The economic, demographic, and technological forces of change are continuing to drive disruption, confusion, and chaos. Against the backdrop of this ever-shifting landscape, TA Leaders are expected to deliver greater value to their organizations than ever before. So how are they planning to do this in the next 12 months? What are the strategic priorities, how are budgets being impacted, and where and how is AI being deployed to help?

My guest this week is Sven Elbert, Head of Analyst Services at Fosway Group. Fosway recently published TA Realities Research, a survey of European TA Leaders on their strategic priorities and budgets for the coming year. In our conversation, we dig into the details, discuss surprising results, and identify a significant issue with how AI is currently being used.

In the interview, we discuss:

  • TA's challenges and shifting priorities
  • Budget pressure and significant implications for agencies

  • How will TA deliver value to their organizations in 2026?

  • The AI adoption cycle and cutting through the hype
  • Why isn't AI being used to solve strategic problems?

  • Basic AI features versus transformational AI features

  • What does the future look like?

Follow this podcast on Apple Podcasts.

Follow this podcast on Spotify.

  continue reading

810 episodes

Artwork
iconShare
 
Manage episode 514339975 series 2972924
Content provided by Matt Alder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Alder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The economic, demographic, and technological forces of change are continuing to drive disruption, confusion, and chaos. Against the backdrop of this ever-shifting landscape, TA Leaders are expected to deliver greater value to their organizations than ever before. So how are they planning to do this in the next 12 months? What are the strategic priorities, how are budgets being impacted, and where and how is AI being deployed to help?

My guest this week is Sven Elbert, Head of Analyst Services at Fosway Group. Fosway recently published TA Realities Research, a survey of European TA Leaders on their strategic priorities and budgets for the coming year. In our conversation, we dig into the details, discuss surprising results, and identify a significant issue with how AI is currently being used.

In the interview, we discuss:

  • TA's challenges and shifting priorities
  • Budget pressure and significant implications for agencies

  • How will TA deliver value to their organizations in 2026?

  • The AI adoption cycle and cutting through the hype
  • Why isn't AI being used to solve strategic problems?

  • Basic AI features versus transformational AI features

  • What does the future look like?

Follow this podcast on Apple Podcasts.

Follow this podcast on Spotify.

  continue reading

810 episodes

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