How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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Content provided by Matt Alder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Alder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Ep 730: Is Recruitment Marketing Stuck In A Rut?
Manage episode 505927663 series 2972924
Content provided by Matt Alder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Alder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Jobseeker behavior is changing with Gen AI and social media becoming ever stronger forces of influencers in career choices. However, a lot of recruitment marketing activity is failing to keep up with employers stuck in a rut and not casting the net wide enough or in the right way.
Shockingly, many TA teams still lack basic visibility into their recruitment marketing metrics and can't prove ROI to their CFOs. While candidates increasingly use ChatGPT for job searches, few employers have optimized their content for AI discovery, and many career sites still remain conversion killers.
So what should employers be doing, and how can they prepare for 2026?
My guest this week is Neil Costa, Founder and CEO of HireClicks. In our conversation, Neil reveals the stark reality of where most organizations actually are with their recruitment marketing efforts and offers some valuable advice on how they should be moving forward.
In the interview, we discuss:
- The current challenges in recruitment marketing
- How employers need to stand out and appeal to a multigenerational audience
- Overreliance on Indeed and LinkedIn
- The role of search and social
- AI optimisation
- Getting a competitive talent advantage
- Keeping marketing momentum with reduced budgets
- The vital importance of metrics and ROI
- The importance of authenticity
- Dynamic personalization and the role of career sites
- What does the future look like
798 episodes
Ep 730: Is Recruitment Marketing Stuck In A Rut?
Recruiting Future with Matt Alder - What's Next For Talent Acquisition, HR & Hiring?
Share
Manage episode 505927663 series 2972924
Content provided by Matt Alder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Alder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Jobseeker behavior is changing with Gen AI and social media becoming ever stronger forces of influencers in career choices. However, a lot of recruitment marketing activity is failing to keep up with employers stuck in a rut and not casting the net wide enough or in the right way.
Shockingly, many TA teams still lack basic visibility into their recruitment marketing metrics and can't prove ROI to their CFOs. While candidates increasingly use ChatGPT for job searches, few employers have optimized their content for AI discovery, and many career sites still remain conversion killers.
So what should employers be doing, and how can they prepare for 2026?
My guest this week is Neil Costa, Founder and CEO of HireClicks. In our conversation, Neil reveals the stark reality of where most organizations actually are with their recruitment marketing efforts and offers some valuable advice on how they should be moving forward.
In the interview, we discuss:
- The current challenges in recruitment marketing
- How employers need to stand out and appeal to a multigenerational audience
- Overreliance on Indeed and LinkedIn
- The role of search and social
- AI optimisation
- Getting a competitive talent advantage
- Keeping marketing momentum with reduced budgets
- The vital importance of metrics and ROI
- The importance of authenticity
- Dynamic personalization and the role of career sites
- What does the future look like
798 episodes
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Similar to Recruiting Future with Matt Alder - What's Next For Talent Acquisition, HR & Hiring?
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Journalist Bruce Martin gives racing fans an inside look at the exciting world of the NTT INDYCAR SERIES in this fast-paced podcast, featuring interviews with the biggest names in the sport.
…
continue reading
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Awarded Best of Apple Podcasts, The $100 MBA Show delivers practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want. Omar Zenhom shares lessons, strategies and insights from 20+ years of entrepreneurship. He’s bootstrapped two multi-million dollar businesses (and several smaller businesses, too). Join him for short, actionable lessons on how to do everything from validating your idea, to audience-building and mar ...
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
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Go offline with the Player FM app!
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