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S2E2: Experience meets Marketing with Roshan Abbas, Founder, Kommune India

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Manage episode 289515270 series 2907882
Content provided by Saurabh Sardana. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Saurabh Sardana or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Experience is an education in itself. In this episode, Saurabh is joined by Roshan Abbas, one of India's finest orators and storytellers. Roshan founded and led Encompass (now Geometry Encompass) as Managing Director into becoming India's largest, most awarded experiential marketing agency. He is now the founder of Kommune India, which is a collective of artists, performers, and creators looking to create and nurture performance art ideas. Roshan loves to convert ideas to execution, connect people to possibilities, and help tell stories. [00:53] How would you describe yourself? [04:40] How different professional experiences helped you become a better communicator? [08:40] Can you talk about your book "Speechless”? [16:19] What is the difference between live show and broadcast communication format? [21:50] What is the journey that experiential/event marketing space evolved over time? [36:29] How can you enhance your employee experience to achieve a great customer experience? [48:34] What is the story behind starting Kommune? Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire and reflect on their journeys and plan for the future. Follow Roshan Abbas on LinkedIn www.linkedin.com/in/roshan-abbas. Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at [email protected].
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16 episodes

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Manage episode 289515270 series 2907882
Content provided by Saurabh Sardana. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Saurabh Sardana or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Experience is an education in itself. In this episode, Saurabh is joined by Roshan Abbas, one of India's finest orators and storytellers. Roshan founded and led Encompass (now Geometry Encompass) as Managing Director into becoming India's largest, most awarded experiential marketing agency. He is now the founder of Kommune India, which is a collective of artists, performers, and creators looking to create and nurture performance art ideas. Roshan loves to convert ideas to execution, connect people to possibilities, and help tell stories. [00:53] How would you describe yourself? [04:40] How different professional experiences helped you become a better communicator? [08:40] Can you talk about your book "Speechless”? [16:19] What is the difference between live show and broadcast communication format? [21:50] What is the journey that experiential/event marketing space evolved over time? [36:29] How can you enhance your employee experience to achieve a great customer experience? [48:34] What is the story behind starting Kommune? Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire and reflect on their journeys and plan for the future. Follow Roshan Abbas on LinkedIn www.linkedin.com/in/roshan-abbas. Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at [email protected].
  continue reading

16 episodes

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