Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Scott Limmer and Oscar Michelen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Limmer and Oscar Michelen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Episode 124 – Proper Marketing for Growth Requires Looking Backwards Sometimes

16:53
 
Share
 

Manage episode 184558442 series 1171098
Content provided by Scott Limmer and Oscar Michelen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Limmer and Oscar Michelen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Oscar gets the discussion going this week talking about what he learned from a review of old files from his prior firm that had been in storage in his house for the past seven years. In talking about it with Scott, he discusses what he should have been able to see about his practice and its marketing efforts had he paid attention. That leads to the hosts talking about the need to be mindful and to analyze what you are doing in your marketing efforts. Don’t just keep trying new things without putting in the effort of looking at what you have done before and what worked and didn’t. When starting a new marketing effort, don’t do it unless have you thought about:

  • Who am I trying to reach? Leads? Referral partners? Paying clients? All of the above?
  • Will this plan reach them?
  • Will this content be meaningful to them?
  • How much will it cost and I can I carry it if it is unsuccessful?
  • How long do I need to run the campaign for me to be satisfied that I have given it the full time that it needs?
  continue reading

149 episodes

Artwork
iconShare
 
Manage episode 184558442 series 1171098
Content provided by Scott Limmer and Oscar Michelen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Limmer and Oscar Michelen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Oscar gets the discussion going this week talking about what he learned from a review of old files from his prior firm that had been in storage in his house for the past seven years. In talking about it with Scott, he discusses what he should have been able to see about his practice and its marketing efforts had he paid attention. That leads to the hosts talking about the need to be mindful and to analyze what you are doing in your marketing efforts. Don’t just keep trying new things without putting in the effort of looking at what you have done before and what worked and didn’t. When starting a new marketing effort, don’t do it unless have you thought about:

  • Who am I trying to reach? Leads? Referral partners? Paying clients? All of the above?
  • Will this plan reach them?
  • Will this content be meaningful to them?
  • How much will it cost and I can I carry it if it is unsuccessful?
  • How long do I need to run the campaign for me to be satisfied that I have given it the full time that it needs?
  continue reading

149 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play