[046] How to Pre-Sell a Digital Product Through Focus Groups with Michelle Vroom

Rebel Boss

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5+ y ago 46:21

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What is a focus group, and how the heck can you use one to pre-sell your digital product?

On this episode of Rebel Boss Ladies, we have an expert who’s going to answer all of your focus group related questions and more. You all know how much I love the idea of pre-selling your products, so I’m super excited and stoked to share today’s episode with you.

We've never covered anything quite like this before. Today’s topic on focus groups covers a LOT - how do you hold a focus group? What happens after the focus group? How can you use a focus group to get pre-sales? What is market research and why it's so important?

Our expert today is a marketing strategist and she’s going to share with you the answers to all of these questions and more. Michelle Vroom has more than 10 years of experience with nonprofits, agencies and big corporations. Today, she runs her own business helping small business owners market themselves.

Today, Michelle is going to dive deep into the topic of focus groups so that you can learn how you can use those groups to get presale orders flowing in.

/GUEST BIO//

Michelle Vroom is a Marketing Strategist with more than 10 years of experience with nonprofits, agencies, and big corporations. Now she helps small business owners market themselves. She understands the challenges of limited resources and time, and shares her proven methods for visibility and relationship building to get clients and grow your business.

//LINKS IN THE SHOW//

Take a look at Michelle’s Website, Vroom Communications - https://www.vroomcommunications.com/
Check out Michelle’s Facebook group, Market Like a Boss - https://www.facebook.com/groups/marketlikeabossgroup/

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