In this second episode, Dominik and Sean get into the actual tools. Not the hype - the tools. They compare AI platforms to car brands: different quirks, same destination. Sean shares his fraught Claude journey (including scrapping an entire project), while Dom explains what small businesses can actually afford - Custom GPTs, Notebook LM, stuff that doesn't need 20 people to build. There's healthy skepticism: when everyone uses the same AI optimization tools, do we get more competitive or just more similar? Real examples emerge - Commonwealth Bank's 99% query resolution, agentic AI answering your plumber's phone. This is about what's out there right now, what works, and what to watch out for.