Real Talking Tips Episode 35 is the 9th of 11 Word Emphasis lessons. The HOOK uses a simple finger movement on an individual word. This hook-like 'S' movement slows down the focus word, adds clarity and musicality to that word in order to attract listener attention. An attention grabbing Hook is typically used at the beginning of a talk or speech to quickly switch focus to a new discussion topic, business, product, or person. As a clarifier, the Hook word emphasis movement provides an auditory twist to important Who, When and Where words in the beginning, middle, or end of a sentence. To view more information about the Word Emphasis chart and this Real Talking Tips podcast, go to https://elaineclarkvo.com/podcast/.