Save Our States, under the leadership of Executive Director Trent England, has launched a new campaign targeting major banks for what the group says is the reckless control and monetization of consumer banking data. The “Banks vs. America” mobile-billboard initiative highlights the message that customers should control their own banking information rather than big financial institutions putting a “toll” on access to it. According to England, big banks are leveraging their power to set up a system in which they funnel consumer data toward their own interests—effectively “using their wealth to demand a system where they can take control of our data and use it to crush competition.” He argues this dynamic runs contrary to the goal of enabling financial innovation and consumer freedom.