In this episode, business leaders hear from Sawyer Whisler, founder of Farmer Grade, a direct-to-consumer meat company. Whisler discusses building a transparent supply chain by partnering with farmers who share their practices on social media, navigating USDA processing logistics, and the importance of trust in branding. He addresses challenges facing family farms, shifting consumer protein preferences, and the value of supporting local agriculture. The conversation offers insights into entrepreneurship, operational strategy, and the evolving meat industry, highlighting Farmer Grade’s commitment to quality, authenticity, and sustainable growth.

This podcast is sponsored by MidWest One Bank, the proud partner for doers and entrepreneurs in the corridor and beyond. As an SBA preferred lender, the team at MidWest One Bank is ready to help you reach your business goals. It's empowered money management. It's MidWest One Bank, Member FDIC. For more information, visit midwestone.bank.

This is the Real Success podcast, produced in partnership with former NFL athlete and entrepreneur Nate Kaeding. This monthly podcast is a collection of conversations with Iowa-connected doers about success, purpose, and what makes them tick. Our hope is that you’ll learn something new about these notable leaders and that the conversations will perhaps play some small part in helping you further define what real success means to you.

This is a Corridor Media Group podcast: Bringing critical business news, thoughtful analysis, and valuable strategic insights for business leaders throughout Cedar Rapids, Iowa City, and the Quad Cities. For more information, visit corridorbusiness.com.

This episode was produced by Upload Media Group in Cedar Rapids, Iowa. For more information, visit UploadMediaGroup.com.