Stephen Fry's 7 Deady Sins - I will take each one of the Seven Sins in turn, lay them out on the surgical table and poke, prod, pry and provoke in an attempt to try to anatomise and understand them; I hope and believe it will be, if nothing else, delicious fun and something of a change from the usual run of podcastery. Hosted on Acast. See acast.com/privacy for more information.
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Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More
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#12 - Dr Elvira Fischer (Copenhagen) - Neuroscientist - Neuroscience & Human Behaviour
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Content provided by Jason Dunstone, Square Holes, Jason Dunstone, and Square Holes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Dunstone, Square Holes, Jason Dunstone, and Square Holes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Our unconscious decision making, and what stimulates our brain in a positive or negative way, can conflict with what we think we think. Ex-Olympian, neuroscientist and researcher, based in Copenhagen, Dr Elvira Fischer today shares how the 'hype' around using neuroscience in research to measure advertising and other decision making has now settled, as the cowboys leave and the experts offering value remain. Elvira works at iMotions as a neuroscientist and product specialist to support clients including Harvard, Stanford, Unilever and BMW in their endeavour to utilise insights into human behaviour and emotional responses. iMotion initially founded on eye tracking for retail and other clients, and have since advanced this technology and broadened into facial expression analysis, video analysis and measuring arousal. We discuss a wide range of topics around monitoring the brain. From measuring arousal (from product, advertising and other stimuli) to tracking of motivation, cognitive workload and engagement. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/
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58 episodes
MP3•Episode home
Manage episode 215545307 series 2401617
Content provided by Jason Dunstone, Square Holes, Jason Dunstone, and Square Holes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Dunstone, Square Holes, Jason Dunstone, and Square Holes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Our unconscious decision making, and what stimulates our brain in a positive or negative way, can conflict with what we think we think. Ex-Olympian, neuroscientist and researcher, based in Copenhagen, Dr Elvira Fischer today shares how the 'hype' around using neuroscience in research to measure advertising and other decision making has now settled, as the cowboys leave and the experts offering value remain. Elvira works at iMotions as a neuroscientist and product specialist to support clients including Harvard, Stanford, Unilever and BMW in their endeavour to utilise insights into human behaviour and emotional responses. iMotion initially founded on eye tracking for retail and other clients, and have since advanced this technology and broadened into facial expression analysis, video analysis and measuring arousal. We discuss a wide range of topics around monitoring the brain. From measuring arousal (from product, advertising and other stimuli) to tracking of motivation, cognitive workload and engagement. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/
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