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Why starting with options (not price) wins more listings for Agents (or home sellers!)

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Manage episode 509186210 series 3547079
Content provided by Rowena Patton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rowena Patton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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Want to see the video? Watch here
Want a listing presentation that doesn’t hinge on price haggling or a flashy brochure? We walk through a simple, high-trust system that gives every seller four clear choices on one net sheet—FSBO, a traditional listing, a Conventional CPO (pre-inspected) listing, and a Cash CPO pathway that trades some fees for speed, privacy, and certainty. Instead of pushing a tactic, we match strategy to life events, timelines, and risk tolerance, then let the clients choose. That shift—from selling to educating—wins the room.
We bring the framework to life with a candid role-play: a divorcing couple who want fewer showings and predictable timelines. You’ll hear the exact scripts that turn “cash-offer” hand-raisers into appointments, how to present FSBO honestly without fear, and why traditional listings stumble during inspection in a nervous market. Then we go deep on Conventional CPO: order a pre-inspection, fix only high-ROI items, disclose what’s done and not done, and watch repair credits shrink while close rates jump. Finally, we outline the Cash CPO pathway—advance in 14–90 days, targeted updates, no showings—so sellers who value privacy can move without chaos.
You’ll leave with a practical playbook: where to generate the four-option net sheet in minutes, how to coordinate inspectors and vendors, and a simple weekly update cadence that keeps everyone aligned. Whether you’re meeting seniors unlocking equity for care, expireds wary of more drama, or busy families who can’t stage life around showings, this approach replaces pressure with predictability. Steal the scripts, use the net sheet, and let choice be the close.
If this helped you reimagine your listing strategy, follow the show, share it with a teammate, and leave a quick review. Want the scripts and training? Grab the free app at listingroyalty.com and book a free daily discovery call at sixfigureagents.com.

  continue reading

Chapters

1. Warm Welcome & Stakes Set (00:00:00)

2. Today’s Focus: Cash Offer Messaging (00:02:32)

3. Introducing Cash CPO & Daily Scripts (00:04:01)

4. The Net Sheet: Four Options, One Page (00:06:01)

5. Scripts for Home Value, CMA, Cash Offer (00:11:01)

6. The Role-Play Setup: Divorcing Sellers (00:14:46)

7. Market Cycles & Pricing Reality Check (00:18:16)

8. Option 4 FSBO: Labor, Risk, and Net (00:21:36)

9. Option 3 Traditional Listing: Friction Points (00:26:46)

10. Option 2 Conventional CPO: Transparency Wins (00:32:16)

11. Option 1 Cash CPO: Speed, Privacy, Certainty (00:40:16)

12. Process Walkthrough & Communication Plan (00:46:16)

13. Recap: Lead with Education, Not Pressure (00:51:46)

14. Q&A: How to Get the Net Sheet & Scripts (00:55:16)

270 episodes

Artwork
iconShare
 
Manage episode 509186210 series 3547079
Content provided by Rowena Patton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rowena Patton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Want to see the video? Watch here
Want a listing presentation that doesn’t hinge on price haggling or a flashy brochure? We walk through a simple, high-trust system that gives every seller four clear choices on one net sheet—FSBO, a traditional listing, a Conventional CPO (pre-inspected) listing, and a Cash CPO pathway that trades some fees for speed, privacy, and certainty. Instead of pushing a tactic, we match strategy to life events, timelines, and risk tolerance, then let the clients choose. That shift—from selling to educating—wins the room.
We bring the framework to life with a candid role-play: a divorcing couple who want fewer showings and predictable timelines. You’ll hear the exact scripts that turn “cash-offer” hand-raisers into appointments, how to present FSBO honestly without fear, and why traditional listings stumble during inspection in a nervous market. Then we go deep on Conventional CPO: order a pre-inspection, fix only high-ROI items, disclose what’s done and not done, and watch repair credits shrink while close rates jump. Finally, we outline the Cash CPO pathway—advance in 14–90 days, targeted updates, no showings—so sellers who value privacy can move without chaos.
You’ll leave with a practical playbook: where to generate the four-option net sheet in minutes, how to coordinate inspectors and vendors, and a simple weekly update cadence that keeps everyone aligned. Whether you’re meeting seniors unlocking equity for care, expireds wary of more drama, or busy families who can’t stage life around showings, this approach replaces pressure with predictability. Steal the scripts, use the net sheet, and let choice be the close.
If this helped you reimagine your listing strategy, follow the show, share it with a teammate, and leave a quick review. Want the scripts and training? Grab the free app at listingroyalty.com and book a free daily discovery call at sixfigureagents.com.

  continue reading

Chapters

1. Warm Welcome & Stakes Set (00:00:00)

2. Today’s Focus: Cash Offer Messaging (00:02:32)

3. Introducing Cash CPO & Daily Scripts (00:04:01)

4. The Net Sheet: Four Options, One Page (00:06:01)

5. Scripts for Home Value, CMA, Cash Offer (00:11:01)

6. The Role-Play Setup: Divorcing Sellers (00:14:46)

7. Market Cycles & Pricing Reality Check (00:18:16)

8. Option 4 FSBO: Labor, Risk, and Net (00:21:36)

9. Option 3 Traditional Listing: Friction Points (00:26:46)

10. Option 2 Conventional CPO: Transparency Wins (00:32:16)

11. Option 1 Cash CPO: Speed, Privacy, Certainty (00:40:16)

12. Process Walkthrough & Communication Plan (00:46:16)

13. Recap: Lead with Education, Not Pressure (00:51:46)

14. Q&A: How to Get the Net Sheet & Scripts (00:55:16)

270 episodes

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