Mastering Retargeting & Remarketing on Meta: A Step-by-Step Guide For Real Estate Agents!

Watch the full video replay here: https://youtu.be/R87I79XBobo
Join us for an in-depth look at retargeting and remarketing on Meta in this episode.
We'll cover which elements you can 'set and forget' and why some elements need regular attention.
The first half dives into the technical setup, including creating custom audiences and using Zapier for automation.
A special guest, Mike Smith, walks you through connecting your CRM to Meta using Zapier.
The second half focuses on strategy and examples, such as leveraging Google reviews and client testimonials for effective retargeting ads.
Additionally, we touch on the 'Closers Cafe' live streams and how they contribute to generating more leads and conversions.
Tune in for all the insights to enhance your real estate marketing strategy!
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Timestamps:

00:00 Introduction to Retargeting and Remarketing
00:28 Special Guest Introduction and Housekeeping
00:53 Daily Live Streaming and Transaction Alchemy
03:32 Understanding Retargeting vs. Remarketing
05:47 Setting Up Retargeting Campaigns
12:28 Creating Custom Audiences on Meta
26:08 Using Zapier for Automated Audience Updates
29:20 Importing and Updating Custom Audiences
30:14 Setting Up Zapier for Automation
31:53 Creating and Testing a Zap
34:27 Designing Effective Retargeting Ads
35:31 Using Reviews and Testimonials in Ads
39:06 Leveraging Video Content for Marketing
42:54 Creating Retargeting Ads with Facebook
49:31 Final Tips and Q&A