Ep. 150 - Open Houses, Excuses, and Lazy Bones!!!
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In this episode, we dive deep into the strategy, psychology, and marketing power behind open houses in real estate. We share our enthusiasm for open houses as a dual-purpose tool: promoting both the property and the agent.
We discuss leveraging open houses to:
- Increase listing visibility
- Attract buyer interest
- Create urgency with other prospects
- Impress sellers with proactive marketing
We also tackle the agent debate: are open houses effective or a waste of time? Our verdict: if done right, they’re a no-brainer — and those who don’t use them might just be lazy.
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