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What the real estate industry can learn from the music industry
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What does the real estate industry have in common with the music industry?
In the summer of 1999 Napster came out and people started stealing music en masse, but why did it happen? Why did people millions of people around the world believe it was OK to steal music rather than pay for it?
In this episode we look at how what can happen to an entire industry when they chase the dollar rather than chase the approval of their customers.
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