Ask Me Anything w/ Mark Schaefer at GrowGetters ONLY (GG #10)

Real Talk with GrowGetters Episode #10 with Mark Schaefer.

Welcome to another exciting sneak peek into the insights provided in the GrowGetters Only collective. In this exclusive “Ask Me Anything” at GrowGetters Only, we are joined by Mark Schaefer, a globally recognized keynote speaker, a Top Voice in Personal Branding, a marketing strategist, a futurist, and the bestselling author of ten books, including Belonging to the Brand: Why Community Is the Last Great Marketing Strategy.

In the episode, Mark begins by sharing insights from his upcoming book, Audacious. Additionally, he highlights three key distinctions between a community and an audience and discusses the importance of cultural differences for international brands seeking to build strong communities.

As the conversation unfolds, Mark offers valuable insights into how to support individuals in launching their personal brands and shares strategies for fostering engagement and connection within communities.

He also highlights common mistakes people often make when building a community and provides practical advice on how to maintain control within it. Finally, we discuss the impact of membership fees on community members.

Don’t forget to check out the previous episode with Mark Schaefer.

• LST#61 w/ Mark Schaefer: https://realbusinessconnections.com/podcast/markschaefer/

During this episode, you will learn about:

[00:00] Intro

[01:37] Who is Mark Schaefer?

[02:42] Join the GrowGetters community:https://growgettersonly.com/ben/

[04:16] Mark’s upcoming book, ‘Audacious’

[12:03] Three key distinctions between a community and an audience

[19:53] Is it easier for brands to build communities in Europe or America?

[20:24] Importance of cultural differences for international brands in building community

[26:31] Effective way to support someone in building and launching their personal brand

[30:07] How to foster a greater sense of community and engagement

[35:01] Mistakes Mark made before gaining insight into personal branding

[39:27] Marketing strategy for audiences moving at different speeds

[42:37] Merging communities

[44:59] Mistakes people make when building a community

[48:43] Should you hire a fractional Chief Marketing Officer (CMO)?

[52:33] How to maintain control of your community

[55:06] Should Community Members Pay for Membership?

Key Takeaways:

• In the current world of AI, being competent is not enough; we need to ignite the human spark of creativity to thrive and survive. ~Mark Schaefer [05:28]

• The difference between a community and an audience is that in a community, people know each other and are driven by a shared purpose. ~Mark Schaefer [12:40]

• When creating an international community, English is essential, as it serves as the global language of business. ~Mark Schaefer [20:01]

• Cultural sensitivity is essential for international brands in building community. ~Mark Schaefer [21:26]

• You may not be able to create something that makes everyone happy, but you might be able to create something that makes the right people happy. ~Mark Schaefer [41:04]

• “Every successful online community has an offline component.” ~Mark Schaefer [45:56]

People Mentioned and Other Resources:

1. Belonging to the Brand: https://bit.ly/3Z9Yv4n

2. Marketing Rebellion: https://bit.ly/4ee5uAb

Keep In Touch with Mark Schaefer:

Website: https://businessesgrow.com/

Twitter: https://twitter.com/markwschaefer

LinkedIn: https://www.linkedin.com/in/markwschaefer/

Instagram: https://www.instagram.com/markwschaefer/

Facebook: https://web.facebook.com/mark.schaefer3

YouTube: https://www.youtube.com/user/MWSchaefer

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