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Thank you for your continuous support to our page. It is a pretty incredible journey and we are happy that we are doing our part for our digital communities. We have come to the end of season 1 and season 2 is in cards. We are expecting the same support from you guys to make this new season a hit like the previous one. Happy watching!

In this episode, Guhan and Ram K7 talk about how Digital Consumer Behavior has evolved in recent times. Consumer preferences are evolving rapidly, which in turn directly affects consumer demands and behavior. Changing customer behaviors can be daunting for businesses and makes it difficult for them to take their business to the next level. This is where Digital Consumer Behavior comes into the picture. It involves everything that a person does online like what devices they use, the sites they visit, the ads they click, the pages they navigate to, when they leave and how, and much more. If you are wondering why you should care about it, here’s one simple reason why it matters: information. Fair, unbridled, and incredibly huge amounts of accurate client data. Such large levels of data can take any business to the next level.

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