How Kaylee Lieffers Disrupted the Beauty Industry with Blanka’s Zero-Inventory Model

Raw and Real Entrepreneurship

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Kaylee Lieffers, Co-Founder and CEO of Blanka, shares how she built a top Shopify beauty app that helps entrepreneurs launch private-label brands—without holding inventory. From bootstrapping and startup struggles to funding, hiring, and overcoming imposter syndrome, Kaylee reveals key lessons in scaling a tech business. A must-listen for founders, startup leaders, and e-commerce entrepreneurs!

About Kaylee Lieffers:

Kaylee's journey is a compelling narrative of transition and entrepreneurship. Formerly immersed in the world of management consulting, she took a bold leap into the startup realm, venturing into the competitive landscape of e-commerce. Her personal experiences navigating the challenges of launching her own business eventually led her to co-found Blanka. In less than two years, Blanka became one of the top performing apps in the Shopify App Store, won BC Tech’s Startup of the Year, and today has helped over 25,000 entrepreneurs start their businesses. Her unwavering commitment to innovation and empowering other entrepreneurs has earned her a number of awards including Top 30 Under 30 and Top Female Founders to Watch in Canada.

Kaylee has generously provided a special discount for our listeners! Use code RAWANDREAL to get 10% off your first sample order with Blanka!

Connect with Kaylee:

LinkedIn: https://www.linkedin.com/in/kayleelieffers/

Website: https://blankabrand.com/

Tiktok: @blanka_brand

Instagram: @/blankabrand/

About Susan Sly:

Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence.

Connect With Susan:

Website https://susansly.com

Website https://thepause.ai/

LinkedIn @susansly

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