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Rants & rAVes — Episode 1443: ADI Icron’s USB-C and USB 3 Extension Solutions Power Next-Gen Connectivity at InfoComm 2025
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If you’ve worked with USB extension in ProAV, you’ve probably heard of Icron, aka ADI Icron. I sat down with Thomas Schultz, senior business manager, to talk about the company’s direction — and its latest launches headed to InfoComm 2025.
We covered a lot: the new Raven 3301-ECO (a third-generation USB 3.2 extender), a powerful new USB-C extension solution that handles both USB 3 and 4K video over a single cable, and the ITC3300B “Blackbird” SoC that powers both. Thomas broke down who these are for, why the demand for USB-C is climbing fast, and how Icron plans to lead in this space.
Catch the full interview, and don’t miss ADI Icron on the InfoComm show floor (booth 4275).
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86 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on June 07, 2025 02:36 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 487306266 series 1440321
If you’ve worked with USB extension in ProAV, you’ve probably heard of Icron, aka ADI Icron. I sat down with Thomas Schultz, senior business manager, to talk about the company’s direction — and its latest launches headed to InfoComm 2025.
We covered a lot: the new Raven 3301-ECO (a third-generation USB 3.2 extender), a powerful new USB-C extension solution that handles both USB 3 and 4K video over a single cable, and the ITC3300B “Blackbird” SoC that powers both. Thomas broke down who these are for, why the demand for USB-C is climbing fast, and how Icron plans to lead in this space.
Catch the full interview, and don’t miss ADI Icron on the InfoComm show floor (booth 4275).
<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span>
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