If you’ve worked with USB extension in ProAV, you’ve probably heard of Icron, aka ADI Icron. I sat down with Thomas Schultz, senior business manager, to talk about the company’s direction — and its latest launches headed to InfoComm 2025.

We covered a lot: the new Raven 3301-ECO (a third-generation USB 3.2 extender), a powerful new USB-C extension solution that handles both USB 3 and 4K video over a single cable, and the ITC3300B “Blackbird” SoC that powers both. Thomas broke down who these are for, why the demand for USB-C is climbing fast, and how Icron plans to lead in this space.

Catch the full interview, and don’t miss ADI Icron on the InfoComm show floor (booth 4275).

<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span>