040 | Data Driven Motherhood With Lauren Downey Raising Kids & Running A Business podcast

040 | Data Driven Motherhood with Lauren Downey

1d ago 1:07:42

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What if your business could start seeing results tomorrow—and your toddler could learn the word “no” at the same time?

In this episode of Raising Kids & Running a Business, Kate chats with Lauren Downey, a digital advertising strategist and mom to a very opinionated toddler. From a French major teaching abroad to a full-time ad pro managing high-performing campaigns across Google, Meta, LinkedIn, and Reddit, Lauren shares how she pivoted her way into entrepreneurship.

They dive into the difference between long-term SEO vs. paid ads, the surprising impact of ChatGPT on lead generation, and how staying curious (and calm) powers both parenting and performance marketing.

If you’ve ever wondered how anyone manages PPC campaigns with a toddler in tow, this episode is for you.

Highlights

From French to Funnels: Lauren’s journey from teaching in France to building a business in digital advertising.
SEO vs. Paid Ads: Why paid ads offer faster results—and why Lauren prefers their pace over long SEO plays.
The ChatGPT Effect: How AI is disrupting search behavior and emerging as a powerful traffic driver.
Data-Driven Motherhood: How Lauren applies her analytical, problem-solving brain to both marketing and parenting.
Marketing + Motherhood: The practical ways Lauren balances high-performing ad campaigns with life as a toddler mom.

Connect with Lauren Downey online:

Connect with Kate Christy:

Chapters

1. Introduction (00:00:00)

2. Lauren's Professional Background (00:01:16)

3. Challenges and Insights in Advertising (00:02:37)

4. Impact of AI on Marketing (00:06:28)

5. Balancing Motherhood and Career (00:08:44)

6. Childcare Decisions and Experiences (00:10:38)

7. The Importance of Family Support (00:18:17)

8. Networking and Business Strategies (00:24:41)

9. Leveraging LinkedIn for Business (00:34:51)

10. Generating Leads Through Various Channels (00:36:23)

11. Running Ads for Small Businesses (00:36:35)

12. Targeting Strategies for Broad Audiences (00:40:22)

13. SEO and Landing Page Strategies (00:42:31)

14. Balancing Work and Family Life (00:46:31)

15. Managing Work Hours and Client Expectations (00:49:58)

16. Project Management and Client Engagement (01:01:40)

41 episodes

What if your business could start seeing results tomorrow—and your toddler could learn the word “no” at the same time?

If you’ve ever wondered how anyone manages PPC campaigns with a toddler in tow, this episode is for you.

Highlights

From French to Funnels: Lauren’s journey from teaching in France to building a business in digital advertising.
SEO vs. Paid Ads: Why paid ads offer faster results—and why Lauren prefers their pace over long SEO plays.
The ChatGPT Effect: How AI is disrupting search behavior and emerging as a powerful traffic driver.
Data-Driven Motherhood: How Lauren applies her analytical, problem-solving brain to both marketing and parenting.
Marketing + Motherhood: The practical ways Lauren balances high-performing ad campaigns with life as a toddler mom.

Connect with Lauren Downey online:

Connect with Kate Christy:

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