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Colleen Schnettler of SaaS Marketing Gym
Manage episode 479889286 series 3651962
In this episode, Colleen Schnettler, co-founder of the SaaS Marketing Gym, shares the challenges and successes of building SaaS businesses, and her current work coaching technical founders on effective marketing strategies. The conversation also covers various other topics like AI role in marketing content, Rails Upgrades and more.
00:00 Introduction to Colleen Schneller
00:14 Colleen's Journey into Programming
02:49 The Birth of SaaS Marketing Gym
05:32 Challenges and Insights in Marketing
08:44 Tailoring Marketing Strategies for Founders
17:43 The Role of AI in Marketing
19:41 AI Struggles with Nuance
19:56 AI in Cold Emailing: A Disaster Story
20:48 Using AI for Research
22:48 Rails Upgrade Challenges
23:29 Active Storage Encryption Issues
29:07 Front-End Framework Dilemmas
32:25 Maintaining Software vs. Rewriting
33:40 Conclusion and Contact Information
Notes
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