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Next Up On Brand Center -- Doug Headley on Philip Morris Anti-Smoking Ad Campaign
Manage episode 220064282 series 1254592
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"For the first time in its history tobacco giant Philip Morris has launched a UK-wide anti-smoking campaign. However, the £2m investment has been derided as nothing more than “PR puff” by health campaigners. Is Philip Morris' anti-smoking ad campaign a wolf dressed in grandma's clothing or a first step to a major brand transformation? Listen in to learn more. #holdmylight Watch the ad here: https://www.youtube.com/watch?time_co... Brand Center is produced by https://www.radicallydistinct.com/ "
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Manage episode 220064282 series 1254592
Content provided by Radically Distinct Radio with Jenn Morgan and Jenn Morgan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Radically Distinct Radio with Jenn Morgan and Jenn Morgan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
"For the first time in its history tobacco giant Philip Morris has launched a UK-wide anti-smoking campaign. However, the £2m investment has been derided as nothing more than “PR puff” by health campaigners. Is Philip Morris' anti-smoking ad campaign a wolf dressed in grandma's clothing or a first step to a major brand transformation? Listen in to learn more. #holdmylight Watch the ad here: https://www.youtube.com/watch?time_co... Brand Center is produced by https://www.radicallydistinct.com/ "
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We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
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