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How to Navigate The Big Shift: of Streaming TV and Search with Amber Daniel, CRO @ [cognition]
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🎧 Episode Highlights
This week on [radically candid], Tim Rowe sits down with [cognition]'s Chief Revenue Officer, Amber Daniel, to break down the massive shifts rocking the advertising world—from the streaming takeover to the rise of AI search.
⏱️ Quick Takeaways:
- Streaming Drives Search: Did you know? As much as 30% of all website traffic originates from someone seeing a Streaming TV ad.
- AI is Changing Search: According the Pew Research Center, 26% of all searches end after being presented an AI summary.
- Creative is the New Targeting: In a world of data, an emotional connection is what wins. Pro-Tip: Dynamic, personalized creative that resonates is more powerful than targeting alone 💡
Want to connect with Amber? Find her on LinkedIn (www.linkedin.com/in/amberdaniel/) or email her at [email protected].
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