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Multiplying impact with unique perspectives with Damaune Journey, Global Chief Growth Officer @ 72andSunny

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Manage episode 498425056 series 3604067
Content provided by Ashley Walters. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ashley Walters or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Multiplying impact with unique perspectives with Damaune Journey, Global Chief Growth Officer @ 72andSunny

Damaune Journey’s leap into advertising was inspired by purpose. A lack of representation across media inspired his mid-career pivot, and since then, he's made historic strides as the Global Chief Growth Officer at 72andSunny. Damaune has helped lead the agency to global recognition, award-winning campaigns, and an internal creative culture rooted in optimism. From filming Super Bowl spots in Ghana to co-founding Sport Beach at Cannes, he’s proving that advertising is bigger than driving sales.

In this episode of Question Everything, Damaune unpacks his formula for impactful advertising, 72andSunny’s internal litmus test used to judge their work, and the agency’s unique process for democratizing culture-shifting campaigns.

What you’ll learn in this episode:

  • The power of Purpose x Perspective x Persistence

  • Damaune’s charge for advertisers to consider representation

  • Why agencies should seek perspectives from every department

  • 72andSunny’s “Murph Meter” and what it means for their work

  • Why it’s crucial to think beyond the traditional TV spot

  • Why AI won’t replace your job, people who know how to use it will

  • The most star-studded names at Cannes Sport Beach

  • Damaune's career moments that his daughter is most proud of

Resources:

  continue reading

31 episodes

Artwork
iconShare
 
Manage episode 498425056 series 3604067
Content provided by Ashley Walters. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ashley Walters or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Multiplying impact with unique perspectives with Damaune Journey, Global Chief Growth Officer @ 72andSunny

Damaune Journey’s leap into advertising was inspired by purpose. A lack of representation across media inspired his mid-career pivot, and since then, he's made historic strides as the Global Chief Growth Officer at 72andSunny. Damaune has helped lead the agency to global recognition, award-winning campaigns, and an internal creative culture rooted in optimism. From filming Super Bowl spots in Ghana to co-founding Sport Beach at Cannes, he’s proving that advertising is bigger than driving sales.

In this episode of Question Everything, Damaune unpacks his formula for impactful advertising, 72andSunny’s internal litmus test used to judge their work, and the agency’s unique process for democratizing culture-shifting campaigns.

What you’ll learn in this episode:

  • The power of Purpose x Perspective x Persistence

  • Damaune’s charge for advertisers to consider representation

  • Why agencies should seek perspectives from every department

  • 72andSunny’s “Murph Meter” and what it means for their work

  • Why it’s crucial to think beyond the traditional TV spot

  • Why AI won’t replace your job, people who know how to use it will

  • The most star-studded names at Cannes Sport Beach

  • Damaune's career moments that his daughter is most proud of

Resources:

  continue reading

31 episodes

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