In this episode, I speak with Natalya Thakur, CEO of Knova, and Kevin Hoang Founder of EQ Exchange (EQX), two innovative founders who are tackling the fundamental issue of trust in the digital assets space

🔑 Key Highlights:

• How EQX aims to become the first company in the world to disclose financial statements in real-time
• The critical difference between "compiled" vs "generated" financial statements for transparency
• How technology can play a central role in creating new trust frameworks for financial services

Natalya: https://www.linkedin.com/in/nthakur9/

Kevin: https://www.linkedin.com/in/kevinh5/

https://www.eq.exchange/

Press release of their partnership: https://www.eq.exchange/blog/building-a-new-era-of-trust-in-digital-assets-with-knox-network

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We cover:

[00:00:00] Introduction and defining trust in financial services

[00:04:00] Exploring the components of trust: what is transacted and who is transacting

[00:06:00] Knox's purpose: creating a multi-asset ledger as a unified source of truth

[00:08:50] Natalya's background in traditional finance and digital assets

[00:12:30] EQX's purpose: rewriting the script on crypto exchanges

[00:15:00] How Knova and EQX collaborate to solve trust problems

[00:18:30] Kevin's background and entrepreneurial journey

[00:21:30] EQX's innovative approach to real-time financial statements

[00:24:00] Product thinking behind building a trust-based moat

[00:28:45] Translating radical transparency into user-facing features

[00:32:00] How companies can help customers trust the crypto space

[00:36:00] Challenges of applying design thinking with institutional users

[00:39:00] Obstacles financial institutions face with crypto adoption

[00:42:00] Why crypto remains too complex for mainstream adoption

SEARCH QUESTIONS

What is the definition of trust in financial services?

How did FTX collapse affect crypto exchange trust?

What does transparent financial reporting in crypto look like?

How to build trust in cryptocurrency exchanges?

Why do we trust traditional banks over crypto platforms?

What are real-time financial statements for crypto exchanges?

How can crypto exchanges improve user experience?

What is a multi-asset ledger in cryptocurrency?

How to manage both traditional and digital assets together?

What challenges do financial institutions face with crypto adoption?

Why is crypto still too complex for mainstream users?

How can design thinking improve crypto user experience?

What's the difference between compiled and generated financial statements?

How can technology build trust in financial services?

What is radical transparency in financial services?

How do you establish trust as a new financial services company?

What are best practices for crypto custody and security?

How to simplify cryptocurrency for everyday users?

What is the purpose of Knova in the crypto ecosystem?

What trust problems is EQX trying to solve?

Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.