Join us for a dynamic live episode of “Pulse of the Practice” from the 2025 Advisory Symposium in Miami! Hosts Mo and Paul kick off with lively banter, audience engagement, and a look behind the scenes at the evolution of their own professional journeys. This special session dives into the rapid pace of innovation and adaptation in various industries, spotlighting the transformation of Amazon from humble beginnings to global powerhouse. Discover how Amazon’s relentless drive for innovation—and its willingness to learn from failures—offers valuable lessons for the accounting and tax advisory profession.

Hear from special guest Elizabeth Bystrom, President of Tax at Thomson Reuters, who shares insights into the launch of the groundbreaking “Ready to Advise” platform. Elizabeth discusses the importance of client relationships, the transition from transactional services to strategic advisory, and how AI and automation are reshaping the future of tax practices. The episode also features interactive games, audience prizes, and shout-outs to sponsors like Protection Plus.

Whether you’re a tax professional, accountant, or business leader looking to stay ahead of industry trends, this episode offers actionable strategies, innovation milestones, and a look at the next wave of advisory technology. Don’t miss this fun, insightful, and forward-thinking conversation that will inspire you to embrace change and lead your practice into the future!

Key Topics Covered:

• The evolution and innovation journey of Amazon and its impact on client expectations
• How disruption in the retail industry provides lessons for the accounting profession
• The importance of continuous innovation in tax and accounting services
• Introduction to Thomson Reuters’ “Ready to Advise” platform and its benefits
• Leveraging AI and automation to enhance efficiency and client relationships
• Overcoming resistance to change and embracing technology in professional services
• Live audience interaction, prize giveaways, and more!

Keywords: tax advisory, accounting innovation, Amazon business case, industry disruption, Thomson Reuters, Ready to Advise, tax technology, AI in accounting, automation, client relationships, tax practice growth, CPA evolution, professional services trends, accounting symposium