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Author Marketing Should Be Disruptive (or at least not suck)
Manage episode 488141223 series 3662581
Everyone knows the worst part about selling books is the selling part. That darned author-marketing! So in this episode, we break down a recent post by popular author-marketing guru, Dan Blank, and discuss the difference between being "intentional" and being *integrative*--replacing the agenda-driven drudgery with some creative fun while generating interest in your books.
You really can find and craft your authentic voice in today's online world!
Also, David has some takeaways from the Independent Booksellers Association conference, and gets a bit personal about my social media posts, as examples of creative marketing that doesn't feel coercive or forced (which was very kind! But I'm not selling books myself yet).
Dan Blank's post on Substack:
The Creative Shift by Dan Blank (How One Author Found Her Voice Online)
And you can follow us too while you're at it: Mick Silva Editing and David R. Morris
And even on the Facebooks, if you like: Me and Dr. David
Publishing Disrupted is at PublishingDisrupted.substack.com
Mick Silva is at MickSilvaEditing.substack.com
David Morris is at dvdmorris.substack.com and LakeDriveBooks.com
Chapters
1. Intro (00:00:00)
2. IBPA conference takeaways (00:01:40)
3. Can author marketing be more authentic? (00:07:38)
4. Consider what's most accessible (00:18:49)
5. For example, my own Facebook posts... (00:25:11)
6. "Unconscious" is the best way (00:30:23)
7. Going deeper is actually more fun! (00:34:09)
8. They want to buy "you" (00:37:07)
10 episodes
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