What Does Taylor Swift Know About Book Publishing?

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10M ago 45:00

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In this episode, Matt & Lauren have a conversation about Taylor Swift’s upcoming book, talking through her decision to self-publish it, and what that says about the future of traditional publishing.

Disclaimer: This episode was Matt’s idea, not Lauren’s.

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🎙️ [14:36] “Time and time again, we see plenty of people who have built an audience for themselves, regardless of size, but it works for them. There's high engagement. They know their audience better than anybody else, and they are able to self-publish content and reach their audience and achieve whatever their primary goals are.”

🎙️ [16:20] “I think as… this idea of creating and owning your content and the distribution methods to get it to market continues to increase, I think traditional publishing's value continues to decrease.”

🎙️ [41:24] “At the end of the day I never thought I would find inspiration in something Taylor Swift did, but here we are.”

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