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Content provided by Matt Briel & Lauren Vassallo, Matt Briel, and Lauren Vassallo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Briel & Lauren Vassallo, Matt Briel, and Lauren Vassallo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Inside the Inbox: How to Plan an Email Campaign Series

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Manage episode 506881176 series 3525649
Content provided by Matt Briel & Lauren Vassallo, Matt Briel, and Lauren Vassallo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Briel & Lauren Vassallo, Matt Briel, and Lauren Vassallo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Tune in for another episode of The Email Marketing Podcast with Laurie & Lauren! In this episode, Laurie & Lauren walk through the steps to prepare for an important email marketing campaign series like holiday sales or a new book launch. We review:

  • Why you should plan ahead for an email campaign
  • Your pre-campaign planning timeline
  • How to monitor your campaign once it’s live
  • Wrapping up your campaign (and setting yourself up for success with the next one)

Dive Deeper

💡 Listen to These Episodes

💡 Read These Blog Posts

💡 Watch These Videos

Sound Bites From This Episode

🎙️ [10:23] “If you're not clear with what your campaign is trying to achieve, your click through or your call to action is going to most likely be a little bit confusing for the recipient. Because if I'm just like, throwing a bunch of stuff in an email, the recipient is not going to know where to focus.”

🎙️ [36:09] “It is really important for email to provide that value so that people continue to open your emails.”

🎙️ [55:03] “Because email is always going to be one of your number one channels for success for a big launch. So take advantage of it.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at [email protected]
💀 Sign up for our mailing list.

  continue reading

92 episodes

Artwork
iconShare
 
Manage episode 506881176 series 3525649
Content provided by Matt Briel & Lauren Vassallo, Matt Briel, and Lauren Vassallo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Briel & Lauren Vassallo, Matt Briel, and Lauren Vassallo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Tune in for another episode of The Email Marketing Podcast with Laurie & Lauren! In this episode, Laurie & Lauren walk through the steps to prepare for an important email marketing campaign series like holiday sales or a new book launch. We review:

  • Why you should plan ahead for an email campaign
  • Your pre-campaign planning timeline
  • How to monitor your campaign once it’s live
  • Wrapping up your campaign (and setting yourself up for success with the next one)

Dive Deeper

💡 Listen to These Episodes

💡 Read These Blog Posts

💡 Watch These Videos

Sound Bites From This Episode

🎙️ [10:23] “If you're not clear with what your campaign is trying to achieve, your click through or your call to action is going to most likely be a little bit confusing for the recipient. Because if I'm just like, throwing a bunch of stuff in an email, the recipient is not going to know where to focus.”

🎙️ [36:09] “It is really important for email to provide that value so that people continue to open your emails.”

🎙️ [55:03] “Because email is always going to be one of your number one channels for success for a big launch. So take advantage of it.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at [email protected]
💀 Sign up for our mailing list.

  continue reading

92 episodes

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