How to Maximize ROI on In-Person Events

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11M ago 46:44

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In this episode, Matt & Lauren share tips for maximizing your return on investment when you attend a conference. We have our top picks for note-taking, strategies for putting your ideas into action, and using your conference experience to establish yourself as a thought leader.

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Dive Deeper

💡 Otter.AI

💡 Ecamm Live

💡 Ann Handley’s Total Annarchy Newsletter

💡 Listen to These Episodes

Episode #23 | How to Survive (and Thrive) at Conferences and Events
Episode #29 | 3 Steps to Prep for an Author Event (and What to Do When You’re There)

💡 Read These Blog Posts

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An Author’s Guide to Attending Live Events

Sound Bites From This Episode

🎙️ [7:03] “You really should try to take down some sort of notes any way that you can. And we're going to talk about some ways to make it a lot easier for you to do that, especially if you're like me, where you're just terrible at it so you don't even bother. And you hope that all of the main points that are valuable will stick in your brain until you get home and they usually don't.” “How does that work out for you?” “It doesn't at all.”

🎙️ [17:02] “The most important part about these events is again, how you turn that into actionable takeaways that are going to further your business, your brand, your career, whatever it is you're trying to influence there.”

🎙️ [35:12] “Whatever it is, this is an opportunity for you to share something with your audience that further establishes you as somebody who knows what they're talking about.”

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