How Print-On-Demand Is Fueling The Resurgence Of Magazines Publish & Prosper podcast

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How Print-On-Demand is Fueling the Resurgence of Magazines

5d ago 43:38

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In this episode, Matt & Lauren explore one of our current favorite industry trends: the resurgence of print magazines! We talk through the many ways creators, entrepreneurs, and businesses are using print-on-demand, and:

Why print magazines are making a comeback
How creators are publishing, selling, and distributing magazines
Different types of magazine products

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Sound Bites From This Episode

🎙️ [8:32] “Magazines as traditionally or historically referenced, you would think of things like US Weekly, Time, People, Cosmopolitan, and some of the others. But what's happening in resurgence right now are more of the niche publications, things that focused on very specific topics - crafts, trades, collectibles, tech things.”

🎙️ [24:48] “It positions them as thought leaders in that space, as experts. And then secondarily acts as a lead magnet for them. So that when those businesses find themselves in the market, or have a need for what that brand offers, the first thing they're gonna think about is that brand. Because they're used to getting that content in the mail from them and looking at it as a very trusted resource.”

🎙️ [38:08] “Magazines, catalogs, things like that, they're not new, but the accessibility of them is. The idea that the average person could just print a magazine right now, that's still something that a lot of people haven't really had access to ever.”

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