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Content provided by Matt Briel & Lauren Vassallo, Matt Briel, and Lauren Vassallo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Briel & Lauren Vassallo, Matt Briel, and Lauren Vassallo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Beyond the Algorithm: Relationship Marketing for Authors & Publishers [Live From London Book Fair]

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Manage episode 472260722 series 3525649
Content provided by Matt Briel & Lauren Vassallo, Matt Briel, and Lauren Vassallo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Briel & Lauren Vassallo, Matt Briel, and Lauren Vassallo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Recorded Live from London Book Fair!

In this episode, Matt & Lauren explore the value of relationship marketing (tailoring your efforts to connect with your audience) versus algorithm marketing (tailoring your efforts to satisfy algorithms). We debate the merits of both strategies and share actionable steps to use them together to grow your brand.

Dive Deeper

💡 Watch the Session on YouTube

💡 Learn More About Lulu Direct

💡 Check Out ReallyGoodEmails.com

💡 Listen to These Episodes

💡 Read These Blog Posts

💡 Watch These Videos

Sound Bites From This Episode

🎙️ “Human impressions over digital impressions. If you take nothing else away today, write that down. Human impressions over digital impressions. Every day, all day.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at [email protected]
💀 Sign up for our mailing list.

  continue reading

94 episodes

Artwork
iconShare
 
Manage episode 472260722 series 3525649
Content provided by Matt Briel & Lauren Vassallo, Matt Briel, and Lauren Vassallo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Briel & Lauren Vassallo, Matt Briel, and Lauren Vassallo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Recorded Live from London Book Fair!

In this episode, Matt & Lauren explore the value of relationship marketing (tailoring your efforts to connect with your audience) versus algorithm marketing (tailoring your efforts to satisfy algorithms). We debate the merits of both strategies and share actionable steps to use them together to grow your brand.

Dive Deeper

💡 Watch the Session on YouTube

💡 Learn More About Lulu Direct

💡 Check Out ReallyGoodEmails.com

💡 Listen to These Episodes

💡 Read These Blog Posts

💡 Watch These Videos

Sound Bites From This Episode

🎙️ “Human impressions over digital impressions. If you take nothing else away today, write that down. Human impressions over digital impressions. Every day, all day.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at [email protected]
💀 Sign up for our mailing list.

  continue reading

94 episodes

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