How to Build a Cash-Based PT Clinic You Can Actually Sell

PT Pintcast - Physical Therapy

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7d ago 57:19

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How to Build a Cash-Based PT Clinic You Can Actually Sell

Dave Kittle and Tony Maritato (with Jimmy in transit) go deep on what really makes a physical therapy practice valuable—and sellable—without chaining the owner to a treatment table. They break down the core systems (SOPs, hiring pipelines, retention), whether paid ads beat organic, and the ethics of charging more for high-friction patients (“personality tax”). They also touch on selling white-label supplements, liability concerns, and what to do when online reviews go off the rails.

You’ll learn:

Why stepping out of day-to-day treatment increases practice resale value
The minimum viable playbook (SOPs) a buyer wants to see
How to build a recruiting → onboarding → retention engine for clinicians
Paid ads vs. organic: capacity control vs. free lead flow
Burnout’s root cause (treating the wrong patients) and how to design around it
“Personality tax” pricing ethics in cash models (and better alternatives)
Supplements in clinic: revenue opportunity vs. risk & liability
Handling defamatory reviews without lighting yourself on fire

PT Breakfast Club 9/23

311 episodes

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