Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Content provided by DEBBIE ALBERT and Debbie Albert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DEBBIE ALBERT and Debbie Albert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to Prove It! The Proof in Marketing Podcast
The daily drama of money and work from the BBC.
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
))
Prove It! Podcast: The Importance of Relationships in Media Relations With Alissa Kaplan Michaels
Manage episode 231834138 series 2422366
Content provided by DEBBIE ALBERT and Debbie Albert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DEBBIE ALBERT and Debbie Albert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Alissa Kaplan Michaels is a top-notch media pitcher. Have a story – a good story – you need pitched to national publication or media outlet? She’s your gal.
On this episode, Alissa shares the secrets of why relationships matter when it comes to calling a reporter. In ten-minutes, she tells stories of why taking the time, over years, to build these relationships really matters.
Hear how you should work to build trust with reporters
Learn about how to handle a situation when a client asks you to pitch something that is disingenuous
Discover why really understanding journalism when you’re in public relations can make all the difference in the world.
Prove it!
Alissa shares a story about how she was able to place a story in a top-tier publication because of the deep relationship she had formed with the reporter over many years, and why that story, although not exactly what the client had wanted, was a win-win for everyone.
28 episodes
Share
Manage episode 231834138 series 2422366
Content provided by DEBBIE ALBERT and Debbie Albert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DEBBIE ALBERT and Debbie Albert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Alissa Kaplan Michaels is a top-notch media pitcher. Have a story – a good story – you need pitched to national publication or media outlet? She’s your gal.
On this episode, Alissa shares the secrets of why relationships matter when it comes to calling a reporter. In ten-minutes, she tells stories of why taking the time, over years, to build these relationships really matters.
Hear how you should work to build trust with reporters
Learn about how to handle a situation when a client asks you to pitch something that is disingenuous
Discover why really understanding journalism when you’re in public relations can make all the difference in the world.
Prove it!
Alissa shares a story about how she was able to place a story in a top-tier publication because of the deep relationship she had formed with the reporter over many years, and why that story, although not exactly what the client had wanted, was a win-win for everyone.
28 episodes
All episodes
×
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.
Similar to Prove It! The Proof in Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
