Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Prove It! Podcast: Getting to Know You: The Importance of Personas with Kerry Trueman
Manage episode 218912104 series 2422366
Content provided by DEBBIE ALBERT and Debbie Albert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DEBBIE ALBERT and Debbie Albert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
If you haven’t heard the term “personas” thrown around, you might want to listen to this episode. Personas are what we’re developing today to really target very specific customer traits. Kerry Trueman, of Albert Communications and Anara Design, talks about the ins and outs of the development of personas.
This episode will shed light on:
- What personas are and their importance
- How the development of a persona today differs from when we used to just “define our audience.”
- What a business needs to think about before they do a deep dive into the persona development.
Prove it! Kerry will share an example of a company which discovered more than they imagined when developing their personas and how that led to additional success.
28 episodes
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Manage episode 218912104 series 2422366
Content provided by DEBBIE ALBERT and Debbie Albert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DEBBIE ALBERT and Debbie Albert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
If you haven’t heard the term “personas” thrown around, you might want to listen to this episode. Personas are what we’re developing today to really target very specific customer traits. Kerry Trueman, of Albert Communications and Anara Design, talks about the ins and outs of the development of personas.
This episode will shed light on:
- What personas are and their importance
- How the development of a persona today differs from when we used to just “define our audience.”
- What a business needs to think about before they do a deep dive into the persona development.
Prove it! Kerry will share an example of a company which discovered more than they imagined when developing their personas and how that led to additional success.
28 episodes
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Similar to Prove It! The Proof in Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
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…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
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