Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Prove It! Podcast: Communicating in the Digital Age: Knowing Your Audience & the Benefits of a Communications Audit With Paul Koulogeorge
Manage episode 228362211 series 2422366
Content provided by DEBBIE ALBERT and Debbie Albert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DEBBIE ALBERT and Debbie Albert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This 10-minute episode is the first in a three-part series about communicating in the digital age. This one is about really knowing your audience, which is the first part of any marketing or communications plan. It does a deep-ish dive into the benefits of a communications audit before taking that first step. The second part is about communicating with millennials and other niche groups, and the third episode is focused on incorporating social media into your marketing efforts.
Paul Koulogeorge is the VP of Marketing, Advertising, and Public Relations for the Goddard Systems (GSI), a franchisor of over 500 Goddard Schools across the country.
In this 10-minute episode, you’ll learn about:
- Why understanding your audiences, and the nuances inherent in that knowledge, are crucial before your build your marketing plan.
- How conducting a communications audit can benefit the organization and its audiences.
- How Goddard incorporates franchisee and employee feedback into their operations.
28 episodes
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Manage episode 228362211 series 2422366
Content provided by DEBBIE ALBERT and Debbie Albert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DEBBIE ALBERT and Debbie Albert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This 10-minute episode is the first in a three-part series about communicating in the digital age. This one is about really knowing your audience, which is the first part of any marketing or communications plan. It does a deep-ish dive into the benefits of a communications audit before taking that first step. The second part is about communicating with millennials and other niche groups, and the third episode is focused on incorporating social media into your marketing efforts.
Paul Koulogeorge is the VP of Marketing, Advertising, and Public Relations for the Goddard Systems (GSI), a franchisor of over 500 Goddard Schools across the country.
In this 10-minute episode, you’ll learn about:
- Why understanding your audiences, and the nuances inherent in that knowledge, are crucial before your build your marketing plan.
- How conducting a communications audit can benefit the organization and its audiences.
- How Goddard incorporates franchisee and employee feedback into their operations.
28 episodes
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Similar to Prove It! The Proof in Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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…
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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