Why do brilliant books sometimes flop while mediocre ones soar? In this candid episode of Pros Talking Prose, Stacey Smekofske and Troy Lambert unpack the real difference between a “good book” and a marketable one. Spoiler alert: it’s not just about writing skill — it’s about packaging, positioning, and understanding your reader.

In this episode, you’ll learn:
Why craft alone won’t sell your book — and what actually will.
The 3 pillars of a marketable book: craft, packaging, and positioning.
How to turn casual readers into true fans (and stop the churn).
What your cover, blurb, and metadata say about your book — before anyone reads a word.

Whether you’re self-publishing, hybrid publishing, or just planning your debut, this episode will help you bridge the gap between writing a great story and selling a great product.

Mentioned in this episode:
Explore the incredible author community at Author Nation — resources, networking, and education for indie authors:
https://www.authornation.live/

#IndieAuthorTips #BookMarketing #SelfPublishing #WritingCommunity #AuthorBusiness #ProsTalkingProse #PublishingPodcast #AuthorNation #BookCoversThatSell #AuthorBranding #PrintToPro