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Is SEO Still Worth It in a World of Zero Clicks and AI Answers? with Carla dos Santos

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Manage episode 494049039 series 2503255
Content provided by Francois du Toit. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Francois du Toit or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this episode of PROpulsion LIVE, we sit down with SEO coach and digital strategist Carla dos Santos to unpack the changing search landscape. With AI Overviews, featured snippets, and Google answering questions without a single click β€” how can businesses stay visible?
Carla shares 20+ years of experience in the digital world and breaks down what these changes mean for your brand, your website, and your long-term visibility.
We explore:
πŸ” Why "clicks" aren't the only metric that matters anymore
πŸ“ˆ How to build topical authority and E-E-A-T (Experience, Expertise, Authoritativeness, Trust)
🧠 The SEO mindset shift needed to stay relevant in an AI-first world
✨ Strategic actions you can take right now to future-proof your content
––––––––––––––––––––––––––––––––––––––
πŸ”— Related Links:
β€’ Carla's Article on Zero-Click SERPs: https://theseocoach.co.za/seo-news/se...
––––––––––––––––––––––––––––––––––––––
BUY PROPULSION TECH TICKETS HERE:
https://www.propulsion.co.za/propulsi...
AI TRAINING:
https://www.propulsion.co.za/propulsi...

TAXSPACE WEBINAR:

https://us02web.zoom.us/webinar/register/WN_3vkHSB2WR5qxGTFCk2Pbpw#/

πŸ“Š Take the Professional Practice 10.0 Scorecard:
🎯 https://www.propulsion.co.za/scoreyt (https://www.youtube.com/redirect?even...)
πŸ“˜ Get the Financial Advisor Playbook
β€’ Physical Book: https://www.takealot.com/the-financia.. (https://www.youtube.com/redirect?even...) .
β€’ Digital Copy on Amazon:

  continue reading

148 episodes

Artwork
iconShare
 
Manage episode 494049039 series 2503255
Content provided by Francois du Toit. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Francois du Toit or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this episode of PROpulsion LIVE, we sit down with SEO coach and digital strategist Carla dos Santos to unpack the changing search landscape. With AI Overviews, featured snippets, and Google answering questions without a single click β€” how can businesses stay visible?
Carla shares 20+ years of experience in the digital world and breaks down what these changes mean for your brand, your website, and your long-term visibility.
We explore:
πŸ” Why "clicks" aren't the only metric that matters anymore
πŸ“ˆ How to build topical authority and E-E-A-T (Experience, Expertise, Authoritativeness, Trust)
🧠 The SEO mindset shift needed to stay relevant in an AI-first world
✨ Strategic actions you can take right now to future-proof your content
––––––––––––––––––––––––––––––––––––––
πŸ”— Related Links:
β€’ Carla's Article on Zero-Click SERPs: https://theseocoach.co.za/seo-news/se...
––––––––––––––––––––––––––––––––––––––
BUY PROPULSION TECH TICKETS HERE:
https://www.propulsion.co.za/propulsi...
AI TRAINING:
https://www.propulsion.co.za/propulsi...

TAXSPACE WEBINAR:

https://us02web.zoom.us/webinar/register/WN_3vkHSB2WR5qxGTFCk2Pbpw#/

πŸ“Š Take the Professional Practice 10.0 Scorecard:
🎯 https://www.propulsion.co.za/scoreyt (https://www.youtube.com/redirect?even...)
πŸ“˜ Get the Financial Advisor Playbook
β€’ Physical Book: https://www.takealot.com/the-financia.. (https://www.youtube.com/redirect?even...) .
β€’ Digital Copy on Amazon:

  continue reading

148 episodes

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