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Trust, Maintenance, And Owner Value - with Mark Brower
Manage episode 522178134 series 3607113
We trade rodeo stories for real strategy and dig into why maintenance is the biggest lever for trust, renewals, and owner ROI. We share ways to stop burdening owners with choices, celebrate savings, and turn boring statements into Wealth Builder reports.
• rubbing shoulders as the real conference ROI
• trust as the core promise in services
• maintenance touchpoints as high-impact moments
• recommendation-first repair communication
• celebrating vendor savings to reframe costs
• transforming statements into Wealth Builder reports
• using AI where it speeds resolution
• linking maintenance speed to renewal rates
• turning abstract metrics into clear owner value
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Chapters
1. Welcome And MX Summit Recap (00:00:00)
2. Private Rodeo And Event Context (00:02:30)
3. Why Conferences Matter More Than Sessions (00:05:20)
4. Trust As The Core Product (00:08:20)
5. Maintenance Touchpoints That Build Confidence (00:12:00)
6. Stop Asking Owners To Decide Repairs (00:15:40)
7. Show Savings And Celebrate Wins (00:19:00)
8. Rethinking Owner Statements As Wealth Reports (00:22:00)
9. Culture Observations At Property Meld (00:26:00)
10. AI’s Role And Data Advantage (00:28:00)
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