The Secret Ingredient to Explosive Property Management Growth - with Jeremy Pound and Jennifer Merritt
Manage episode 479641374 series 3607113
The most successful property management companies identify their ideal client profile and focus on building systems specifically designed to serve them rather than trying to be everything to everyone.
• Outbound lead generation remains highly effective despite technological changes
• Most BDMs will avoid making sales calls if given any other tasks
• Clear separation between sales and marketing functions is crucial for growth
• Self-managing landlords represent an untapped market opportunity
• Your unique story creates stronger connections than listing credentials
• Most property owners are not investors – they have 2 or fewer properties
• Accidental landlords and self-managers have different needs than investors
• Your "vibe attracts your tribe" – personality matters more than many realize
• The sales message needs to flow through operations to deliver on promises
• Successful growth requires focusing on one client type before expanding
Join us for upcoming retreats and events focused specifically on property management business owners:
the Keystone Retreat July 13-16 and the Strategic PM Summit in Fort Lauderdale in August 21-22.
Unlike typical industry conferences, these events provide workshop-style environments where owners can work directly with experts on strategic business growth.
Join fellow property management entrepreneurs and 6 expert coaches in a small, private high level event at a mansion style venue with a private chef and personally selected attendees to maximize the value you receive while at the event.
Join the waitlist for additional information here: https://ONYXwaitlist.com
Save the dates! July 13th - 16th, 2025
visit pmsuccess.com for more value packed property management related information or to hire Tony as your property management coach.
Chapters
1. Business Development Success Stories (00:00:00)
2. Current Trends in Property Management Sales (00:07:30)
3. Sales vs Marketing: Defining Roles (00:16:01)
4. Identifying Your Target Client Profile (00:25:37)
5. Accidental Landlords vs True Investors (00:34:22)
6. Upcoming Industry Events and Opportunities (00:43:19)
55 episodes