In this episode of Proof and Theory, we will be talking about branding, how to start a brand, and the early steps you need to take to make sure it lasts. We go over some of the mistakes that a business makes while building a brand such as under-funding, not focusing on their product offering and focusing too much on the look when they should be thinking about the feel. A brand needs to be flexible to their customer. If they're not providing the best service or product the customer will find someone who will. What are some brands that you think are doing providing valuable products and content?

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