PromoTix University Podcast – Episode 1 🎙️
How to Get 10-14X ROI on Ads for Event Ticket Sales - Geoff Shames

In this first episode of PromoTix University, we’re diving deep into paid digital advertising for event ticket sales with special guest Geoff Shames, founder of Crowd Control Digital—an agency behind massive campaigns for Illenium, KSI, Travis Scott, Judas Priest, and more.

Geoff has driven more than $100,000,000 in ticket sales with his campaigns and today we break down the best-performing ad platforms, how to maximize ROAS (Return on Ad Spend) by 10–14X, and review a viral contest strategy that turns one paid visitor into 8–10 ticket sales or leads. Plus, we review Found.ee, a powerful programmatic ad platform that helps promoters stretch their budget further.

If you're looking to sell more tickets, boost conversions, and improve your event marketing strategy, this episode is packed with insider tips you can apply today. 🚀

🎧 Listen & start scaling your ad driven ticket sales!

📖 Chapters

00:00 - Intro: PromoTix University Episode 1
00:43 - PromoTix University Intro
01:05 - Welcome to PromoTix University
01:51 - Introducing Geoff Shames with Crowd Control Digital
02:09 - Evolution of Digital Advertising for Events
03:17 - Navigating Social Media Platforms
04:46 - The Power of Reddit Advertising
07:45 - Other Digital Advertising Ideas
09:14 - Starting with Paid Media for Events
13:47 - Adapting to Changing Buying Patterns
17:28 - Testing and Scaling Campaigns
21:22 - How to Spot an Underperforming Ad
23:38 - Understanding Attribution Challenges & Tracking Conversions
27:43 - Budgeting for Ad Campaigns for Different Sized Events
29:14 - Expected ROI from Ads Selling Tickets
30:59 - Success Stories in Advertising
34:02 - One Thing You Can Do Today to Improve Ad Performance
37:22 - Introduction to Found.ee: A Programmatic Advertising Platform
38:59 - Different Ad Campaigns You Can Run on Found.ee
44:00 - Maximizing Advertising ROI and Promotion with Viral Contests
44:33 - Setting Up a Viral Contest on PromoTix
47:24 - Engagement Strategies for Contest Participants
51:21 - Building Your Marketing Database with Viral Contests
53:10 - Tracking Contest Performance and ROI
55:00 - Leveraging Top Fans for Future Events
55:49 - Wrapping it up, and What's to Come for Episode 2

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Website: https://www.promotix.com/