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In this episode, we sit down with Kate Williams, CEO of 1% for the Planet, a global movement helping businesses and individuals give back to the Earth. She’s smart, steady, and has found a way to turn ambition into action — leading a network that’s reimagining what giving back really looks like.

We chat about how 1% for the Planet works, what impact really means, and how companies big and small can take real steps to be part of the solution. Kate also opens up about her journey from history major to environmental leader, her love of trail running, and why the future of climate action needs stories, systems thinking, and a little bit of stubborn hope.

We’re currently raising money to make this expedition possible. EVERY Pound raised on Crowdfunder gets us closer to being able to reach India.

Hannah will run 100 marathons in 100 days, covering 4,200 km, to raise £1,000,000 for 1% for the Planet on Givestar. This journey is a powerful testament to the potential within all of us to make a real difference.

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In the face of unprecedented environmental challenges, Project Salt Run aims to inspire action through an extraordinary journey of transformation. Hannah Cox, a sustainability advocate with Indian heritage and a first-time runner, will undertake a life-changing challenge across India, following the historic Inland Customs Line.

This colonial-era boundary enforced a devastating salt tax, causing immense suffering and millions of deaths, but has been largely forgotten from history.
By retracing this route, Hannah seeks to honour its legacy and transform its meaning, inviting others to discover their own version of extraordinary. This journey is not about guarantees of success—Hannah faces the real possibility of failure—but it’s a powerful reminder that taking bold steps, even in uncertainty, can inspire meaningful change.

(You may notice a change in the episode countdown. Due to a miscalculation, the numbering has been corrected to reflect the accurate episode order. Sorry for any confusion!)