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EP317 Stop Guessing: How to Know Exactly What Your Buyer Wants

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Manage episode 504080899 series 3346934
Content provided by Marcia Riner - Business Growth Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marcia Riner - Business Growth Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
🎙 Episode Title
Stop Guessing: How to Know Exactly What Your Buyer Wants
Released: September 2, 2025

GUEST: Andy Halko, founder of Insivia & Author of The Buyer Centric Operating System
HOST: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit®

🎯 Episode Summary

You may think you're customer-focused—but if you're relying on outdated personas and generic feedback, you're already behind. Andy Halko joins Marcia Riner to reveal how AI-powered buyer clones are replacing static personas, helping you test messaging, improve conversions, and adapt faster to changing buyer behavior.

🎥 What You’ll Learn
  • Why most buyer personas fail in today’s fast-changing market

  • The real reason your product or offer isn’t converting

  • What AI buyer twins are and how to use them

  • How to test marketing assets before spending a dollar

  • Why direct customer feedback is often misleading

  • How to adapt to the rise of the omniscient buyer

⏱️ Timestamp Highlights

[00:00] Are you truly buyer-centric—or building backwards?
[06:40] Why most personas fail and what to use instead
[11:50] Creating and using AI-powered customer twins
[17:10] Using BuyerTwin to test offers before launch
[22:35] How to pivot when your market shifts
[27:15] Innovating to match buyer needs in real time

🔗 Resources & Links

https://andyhalko.com
https://insivia.com
https://buyertwin.com
💼 About Marcia Riner & Profit With A Plan

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112
https://InfiniteProfitConsulting.com

🚀 Profit-Driven Resources (CTAs)

💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine—without adding more work to your plate.
👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit
Your leads should be converting. Let’s find out what’s missing.
👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

  continue reading

316 episodes

Artwork
iconShare
 
Manage episode 504080899 series 3346934
Content provided by Marcia Riner - Business Growth Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marcia Riner - Business Growth Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
🎙 Episode Title
Stop Guessing: How to Know Exactly What Your Buyer Wants
Released: September 2, 2025

GUEST: Andy Halko, founder of Insivia & Author of The Buyer Centric Operating System
HOST: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit®

🎯 Episode Summary

You may think you're customer-focused—but if you're relying on outdated personas and generic feedback, you're already behind. Andy Halko joins Marcia Riner to reveal how AI-powered buyer clones are replacing static personas, helping you test messaging, improve conversions, and adapt faster to changing buyer behavior.

🎥 What You’ll Learn
  • Why most buyer personas fail in today’s fast-changing market

  • The real reason your product or offer isn’t converting

  • What AI buyer twins are and how to use them

  • How to test marketing assets before spending a dollar

  • Why direct customer feedback is often misleading

  • How to adapt to the rise of the omniscient buyer

⏱️ Timestamp Highlights

[00:00] Are you truly buyer-centric—or building backwards?
[06:40] Why most personas fail and what to use instead
[11:50] Creating and using AI-powered customer twins
[17:10] Using BuyerTwin to test offers before launch
[22:35] How to pivot when your market shifts
[27:15] Innovating to match buyer needs in real time

🔗 Resources & Links

https://andyhalko.com
https://insivia.com
https://buyertwin.com
💼 About Marcia Riner & Profit With A Plan

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112
https://InfiniteProfitConsulting.com

🚀 Profit-Driven Resources (CTAs)

💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine—without adding more work to your plate.
👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit
Your leads should be converting. Let’s find out what’s missing.
👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

  continue reading

316 episodes

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