Most home service owners think they have a sales problem. Ryan Fenn says it is a follow-up problem.

Ryan went from knocking on doors fixing windshield chips to building a seven-figure online course, then turned that same funnel thinking into Chirp, a lead conversion platform for the trades. In this episode, he walks through the two levers that changed everything for him, speed to lead and consistent follow up, plus how real relationships beat feature lists when you are competing with the big all-in-one systems.

We get into the moment Chirp found product market fit by integrating with ServiceTitan and Housecall Pro, why niche focus wins over generalist tools, and how simple video messages from the owner can lift trust, close rates, and reviews. Ryan also previews Chirp 2.0, where task-specific AI agents handle lead sources and follow up the way a great employee would, only at scale.

What You Will Learn in This Episode:

• Why speed to lead and 12 to 18 touch points unlock higher close rates
• How the Owner Handshake video builds know, like, and trust before the tech arrives
• The estimate rehash and abandoned call plays that drive fast revenue wins
• Real outcomes, including a 1,000,000 dollar lift in one month from tighter estimate follow up, an 8 percent bump on web form conversions, and 200,000 dollars in a week from abandoned call recovery
• How deep integrations remove adoption friction so teams keep working in ServiceTitan or Housecall Pro while Chirp works in the background
• Why best in class beats all in one when your sole job is converting leads
• A simple review strategy that starts on day one, not after the job is done
• Ryan’s mindset shift, make it work, plus the confidence that powers big jumps
• What is coming in Chirp 2.0, agent based follow up that learns from millions of messages and adapts to the conversation in real time
More From Profit & Grit

Book your complimentary Financial Insight Session with Tyler Martin, fractional CFO for home services and the trades, here:
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Learn more at http://cfomadeeasy.com

Follow the show for weekly interviews with HVAC, plumbing, and home service owners and experts who share what it really takes to grow, scale, and profit in the trades.

If you listen to any of the following shows, we’re sure you’ll love ours too!
To The Point Home Services Podcast, Toolbox for the Trades, Masters of Home Service, Home Service Business Coach With David Moerman, BlueCollar.CEO, The Home Service Expert Podcast, Next Level Pros, Blue Collar Business Podcast, Home Service Millionaire with Mike Andes, The Contractor Fight with Tom Reber and Blue Collar Success Group

🎙️ Profit & Grit by Tyler Martin
Real stories. Real strategy. Real results for service-based business owners.

🔗 Website: ProfitAndGrit.com
📍 LinkedIn: linkedin.com/in/thinktyler
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Tyler Martin, a fractional CFO for home services and the trades
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