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EP 96 - Crafting the Product Story with Tovit Neizer

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Manage episode 395840875 series 3334924
Content provided by Matt Green & Moshe Mikanovsky, Matt Green, and Moshe Mikanovsky. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Green & Moshe Mikanovsky, Matt Green, and Moshe Mikanovsky or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Happy New Year product people! We are starting the year with some exciting guests that we have recently met through many different networking events (both online and offline) and we thought their unique point of views can give you so much value!

Our first one is Tovit Neizer. Tovit is a business storyteller, owner and chief storyteller at Yellow Bricks. But she is so much more than that - she is an author, her career had multiple entrepreneurship with startups she founded, and she actually started in journalism. Her career has led her in an interesting, sometimes winding path to where she is these days - helping startups and other businesses understand and carve their story, so they can convey it better to the world.


As product managers, we know how important it is to be storytellers, so that we can connect with our audience - whether it is our clients and users, or our stakeholders - in a deeper, more meaningful, way. But we don’t always have the right tools to convey these stories. That’s where Tovit comes into the picture, and that’s what we talked with her in this episode.
Using a very simple tool (and once you listen to the episode you will also see the pan there), our imagination can open up towards describing our products, and place them in a story that can then excite everyone!


So come in and listen to our episode, where you can also learn:
  • The power of listening and waiting
  • How journalism can help product managers! Some of the parallels between how journalists work and the product management work
  • How to write your product story? A simple actionable process
  • Can Matt and Moshe write their stories using that tool?
  • Which object is ChatGPT?
  • Is there a right way to tell our story? Or many ways?
  • And so much more…
  • Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

  continue reading

140 episodes

Artwork
iconShare
 
Manage episode 395840875 series 3334924
Content provided by Matt Green & Moshe Mikanovsky, Matt Green, and Moshe Mikanovsky. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Green & Moshe Mikanovsky, Matt Green, and Moshe Mikanovsky or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Happy New Year product people! We are starting the year with some exciting guests that we have recently met through many different networking events (both online and offline) and we thought their unique point of views can give you so much value!

Our first one is Tovit Neizer. Tovit is a business storyteller, owner and chief storyteller at Yellow Bricks. But she is so much more than that - she is an author, her career had multiple entrepreneurship with startups she founded, and she actually started in journalism. Her career has led her in an interesting, sometimes winding path to where she is these days - helping startups and other businesses understand and carve their story, so they can convey it better to the world.


As product managers, we know how important it is to be storytellers, so that we can connect with our audience - whether it is our clients and users, or our stakeholders - in a deeper, more meaningful, way. But we don’t always have the right tools to convey these stories. That’s where Tovit comes into the picture, and that’s what we talked with her in this episode.
Using a very simple tool (and once you listen to the episode you will also see the pan there), our imagination can open up towards describing our products, and place them in a story that can then excite everyone!


So come in and listen to our episode, where you can also learn:
  • The power of listening and waiting
  • How journalism can help product managers! Some of the parallels between how journalists work and the product management work
  • How to write your product story? A simple actionable process
  • Can Matt and Moshe write their stories using that tool?
  • Which object is ChatGPT?
  • Is there a right way to tell our story? Or many ways?
  • And so much more…
  • Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

  continue reading

140 episodes

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