EP 130 - Product Localization With Alexander Murauski Product For Product Management podcast

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EP 130 - Product Localization with Alexander Murauski

2d ago 1:00:12

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In this episode, we dive into the world of product localization with Alexander Murauski, CEO of Alconost. Alexander shares his journey building localization solutions and growing Alconost into a leader in the field, drawing from years of experience working with diverse clients and developing in-house tools. Whether you’re launching a new app or scaling a global platform, Alexander’s insights reveal why thoughtful localization is essential for reaching new markets and delivering a seamless user experience.

We explore the practical roadmap for successful localization projects, from the earliest planning stages to implementation and quality assurance. Alexander explains the technical and cultural challenges teams face, the importance of choosing the right tools, and how AI is changing the translation landscape. He also discusses how localization impacts everything from UX design to analytics, and why building a strong relationship with translators is key to long-term success.

Join Matt and Moshe as we chatted with Alexander about:

His journey to founding Alconost and building localization solutions
Why localization matters for global products
Planning and roadmapping for multilingual launches
Technical considerations such as resource separation, font and file formats, and internationalization
Best practices for white-labeled software and client-specific terminology
The role of localization management platforms and recommendations for some
Integrating localization with source control and development workflows
How AI and LLMs are transforming translation pipelines
The importance of context, glossaries, and UX copy editors
Quality assurance and the evolving role of translators
Where to start: focusing on the main user journey
Alexander’s advice for product teams and common pitfalls to avoid
And much more!

You can connect with Alexander at:

LinkedIn: https://www.linkedin.com/in/amurauski/
Alconost: https://alconost.com/

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:

Product for Product Podcast - linkedin.com/company/product-for-product-podcast
Matt Green - linkedin.com/in/mattgreenproduct/
Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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