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E39 | Growth Hacking to Product-Led Success with Kate Syuma

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Manage episode 507850442 series 3652132
Content provided by Product Confidential. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product Confidential or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Evie Brockwell sits down with Kate Syuma, the former Head of Growth Design at Miro, to explore the evolution of growth strategies in the tech industry.

Kate shares her journey from joining a small startup to leading a growth team in a billion-dollar company. They discuss the shift from traditional marketing to product-led growth, the role of AI in modern growth strategies, and the importance of user-centric design. Kate also offers practical advice for aspiring growth professionals and insights into the future of growth in a rapidly changing market.

  • [00:11:42]Kate's journey into growth at Miro
  • [00:23:49]The evolution of growth strategies
  • [00:38:33]Product-led growth vs. traditional marketing
  • [00:55:12]The role of AI in growth
  • [01:12:45]User-centric design and its impact
  • [01:30:00]Advice for aspiring growth professionals
  • [01:45:00]Future trends in growth

Don't miss out on the latest insights in growth and innovation! Subscribe to our podcast and stay updated with expert interviews and actionable strategies. Join us on this journey to unlock your growth potential!

Follow Kate on LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/

  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 507850442 series 3652132
Content provided by Product Confidential. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product Confidential or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Evie Brockwell sits down with Kate Syuma, the former Head of Growth Design at Miro, to explore the evolution of growth strategies in the tech industry.

Kate shares her journey from joining a small startup to leading a growth team in a billion-dollar company. They discuss the shift from traditional marketing to product-led growth, the role of AI in modern growth strategies, and the importance of user-centric design. Kate also offers practical advice for aspiring growth professionals and insights into the future of growth in a rapidly changing market.

  • [00:11:42]Kate's journey into growth at Miro
  • [00:23:49]The evolution of growth strategies
  • [00:38:33]Product-led growth vs. traditional marketing
  • [00:55:12]The role of AI in growth
  • [01:12:45]User-centric design and its impact
  • [01:30:00]Advice for aspiring growth professionals
  • [01:45:00]Future trends in growth

Don't miss out on the latest insights in growth and innovation! Subscribe to our podcast and stay updated with expert interviews and actionable strategies. Join us on this journey to unlock your growth potential!

Follow Kate on LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/

  continue reading

40 episodes

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